Starbucks, Virgin and Red Bull are psyched! They’re the first marketers to have the ability to drop advertising in a users’ Twitter stream – even if they’re not being followed.
I’ve been waiting for this. An avid user of social networking sites (and marketing executive), I knew it was just a matter of time. How long before Facebook and LinkedIn follow suit? And, how will the public respond? Sure, we’ve become accustomed to interruption advertising, but with the growing privacy concerns will this be the straw that broke the camels back? Time will only tell.
You can read more in this AdAge article.